Are you a proud mom willing to share your experience with the world? Do you believe you have a unique but relatable point of view plenty of moms out there could learn from? Can you put all of this into an inspiring piece of writing?
How to Start a Mom Blog on Instagram
If it’s a – Heck, yeah! then we’ve got a serious case of a future successful mom blogger.
You wanna hear the great news – you don’t even have to host a blog in the traditional sense anymore. It’s 2020, and moms and all other bloggers are turning to Instagram for a complete experience.
With the complete set of features, and the ability to write engaging micro-blogs in captions, Instagram has become a one-stop-shop for bloggers who want to build their communities around their visual content and inspiring stories.
If you’re contemplating going all-in on Instagram, here’s how to build your mom blog and achieve some major success on the platform.
It’s all about the engagement
One of the best indicators of your success on Instagram is the amount of engagement your content receives. The amount of likes and comments your content pieces get is the most accurate feedback you can get on your IG posts.
Another, equally important reason high Instagram engagement is vital for your success is that it signals the tricky Instagram algorithm you’re a real deal. Which is a no-brainer, come to think of it. The more people are liking and commenting on your posts, the better it is. And the algorithm will make sure even more people see it, which leads to more brands noticing and wanting to work with you. For more info, be sure to check out a more detailed guide on how to increase Instagram engagement.
Stick with your passion
Without a doubt, there’s plenty that goes into being a mom; however, you can’t be the jack of all trades.
Nor should you. Pick a niche that is perfectly aligned with your talents and passion and build it up from there. This will allow you plenty of content ideas, and the overall tone would be authentic, as you would speak from love and experience. And let’s not forget that the Instagram audience is pretty good at distinguishing genuine from curated content and lifestyle in general.
You can always grow and add more to the plate, but be sure to make it a reasonable transition. For example, if you’re all about the home décor and DIY, your audience wouldn’t be pleased to get a ton of fitness tips from you all of a sudden.
Prioritize quality content
Although many take this term lightly, quality content encompasses a ton of different things and is becoming more and more challenging to achieve.
- Let’s start with authenticity and relatability. This is what drives the emotion, and that should be your primary concern. Once you’ve decided on the niche and your mission, your posts need to reflect this perfectly. Share personal stories through images and carefully constructed 2,200-character captions.
- Image quality – Let’s face it, Instagram is all about the beautiful visuals, and when it comes to your image quality – it’s the go big or go home scenario. Invest in the right equipment, learn about the angles and lighting, and try out a couple of photo editing tools to get to the quality level your audience expects to see.
- Hashtags: In addition to awesome images and stellar captions, you need an equally strong hashtag strategy to make it as the Instagram blogger. Explore the popular hashtags in your niche. But don’t forget to add some more specific ones to target your ideal audience more precisely.
- Consistency: Make a content calendar and stick to it. Create a sense of expectancy and ritual with your community. More importantly, posting frequently will get to you on the good side of the Instagram algorithm.
Make your mom blog on Instagram a business
Finally, to succeed as a mom blogger on Instagram, you would have to land some brand deals and promotions. Why wait for the brands to notice you when you can be proactive about it and reach out to them yourself?
Research the brands that align well with your content and mission and create a customized outreach email for each of them. Introduce yourself and your audience, and let them know why you think you would be a good match.
The majority of brands nowadays understand the amazing potential of influencer marketing and would appreciate your offer. Of course, not all of them would be interested, so remember to keep your spirits up and keep trying until you make it.