Selling Your Glass Jars on Instagram in 6 steps

Instagram is the promised land of thousands of likes and stardom for influencers. Instagram is a popular way for modern entrepreneurs to sell their products. Given the data, it’s not surprising that this platform was chosen:

Instagram is the world’s sixth most popular social networking platform, with 1 billion monthly active users.

According to Statista, over 200 million Instagram users visit at least one Business Profile every day. About 60% of them do it to discover new products, and 90% of Instagram accounts follow a business. It has clearly established itself as a major player in the field of e-commerce.

When you sell on Instagram, the world is your salmon!

So, if you’ve been wanting to get in on the Instagram trend for a while, look no further. Continue reading to learn how to sell glass jars in six simple steps.

1. Pick a Product Or Niche That Sells

Instagram is a social media platform that focuses heavily on visual content. According to Instagram, people use the platform to be inspired and to find information about topics that are important to them. As a result, products with a strong visual appeal or aesthetic will be easier to sell.

It is much easier to build your audience and sell your product when you’re specific about your niche. So, instead of “toys,” consider “plush toys for Cornish Rex cats.” The most important thing, however, is to continue creating engaging content and a compelling story to entice followers to purchase your product.

Take your time at the first step. Sit in your garden or backyard you beautifully created with the help of guyabouthome. Think deeply when selecting the narrowest niche for your glass jar business. It can be mason glass jars, or decorative glass jars, etc.

2. Set up an Instagram Business Account

An Instagram business profile is similar to an interactive business card. It improves your marketing experience as a business owner. It also helps customers connect with your company.

In comparison to a personal Instagram profile, it provides a slew of free business features, such as:

• Including useful information in your profile (business address, website, contact information, phone number, etc.)
• Instagram Insights can help you learn more about your followers and high-performing posts.
• Post promotions to help your business achieve its goals.

So, if you already have an Instagram account, here’s how to quickly convert it to an Instagram Business Account:

• Tap the three horizontal lines in the upper right corner of your Instagram profile.
• Then select Settings and Account.
• Switch to Professional Account, then to Business.
• After you’ve switched, you’ll be able to edit your profile (like contact information and business category).
• After you’ve entered your information, simply tap Done.

3. Create Engaging Instagram Content

With nearly 1 billion people on the planet scrolling through endless amounts of Instagram content, how do you get their attention and get them to notice your product?

Consistency and high-quality content are essential for getting noticed. You will not only attract new customers but also sellers in this manner.

For example, after viewing your profile, a top-selling custom glass jars manufacturer might approach you with an offer.

Quality content helps to establish your brand’s identity and professional image. The more your content stands out on a consistent basis, the more likely you are to build a loyal customer base that leads to sales.

4. The URL in the Instagram Profile Bio is Important

The URL section in your Instagram profile bio is the only place where you can include a clickable external link.

When a new customer discovers you on Instagram, they are likely to visit your bio page and click on your link. Having it up all the time will drive traffic to your online store.

Here’s how to include and use a URL in your Instagram profile bio:

• You can change the URL link in your profile. This can be your Sellfy shop’s website, an online course, a link to your products, or anything else. If the link is too long, use Bitly or Google URL shortener to shorten it.
• Please direct your followers to the link. You’ve probably heard the phrase “link in bio,” right? So, you should start using it in your post captions. This will encourage people to take action and visit your page.
• Change the link to reflect this. When you publish a new post with a product to promote, make sure the website in your bio corresponds to it. Followers will not always manually search for the correct link.

5. The Power of Instagram Stories & Reels

Instagram Stories, which has 500 million daily users worldwide, is a great feature to help you grow your business and stay engaged with your followers on a more frequent basis.

What you can do with Instagram Stories is as follows:

• Photograph the products in use.
• Special offers should be promoted.
• Display new products
• Take a look behind the scenes to see how the products are made.

Here’s how to include links in your Instagram Stories:

• Take a photo or video in the Instagram Stories window, or choose one from your camera roll.
• To add a link to your Story, click the chain icon (located in the upper right corner of the screen).
• When finished, enter the destination URL and tap the checkmark.

6. Use Instagram Shopping

Instagram Shopping is one of the newest features launched by Instagram. This stunning feature offers businesses an immersive storefront if they wish to tag products directly in posts. This way, your customers will have access to pricing and product details.

However, research has revealed that when the feature first became available in the UK, major retailers such as Asos and Zara were hesitant to use it.

To be honest, we’re surprised, because here’s why Instagram Shopping is so great:

• Customers can learn more about your products with a single tap.
• Your posts can be shared on Explore to reach new audiences.
• You can tag up to five products per image and twenty products per carousel.
• Customers can visit your website and complete their purchase by tapping “Shop now.”

Wrapping Up

Instagram can generate a lot of money for you. But don’t think that putting everything on Instagram’s shoulders will suffice.

Cross-promotion on other social media platforms is the best way to sell on Instagram. Spread the word through your Facebook Page and Twitter profile, as well as your email list. Inform your followers about what’s going on.

This will not only increase sales but will also establish you as a trustworthy and powerful brand.