These days, the success of a business is measured by its reach. This also includes social media followers that it has amassed. The digital marketing techniques used by businesses today bring in publicity as well as customers. Besides this, it even helps boost the businesses’ reputation. However, just being aware of the fact that digital marketing doesn’t really help a business reach its optimum potential. You should know the right tools to use in order to gain maximum benefit. Here is a list of the top 10 digital marketing tools in various categories which were very useful for businesses in 2018 and are sure to be in 2019 too.
1. Google Analytics
When it comes to a data analytical tool, Google Analytics still rules the roost. Google analytics will help you learn more about your website performance, the pages that get maximum clicks, the countries from which most of your views are and the popular keywords that bring in the viewers.
2. UberSuggest
UberSuggest is an SEO and Blog Content tool that helps identify new keywords and blog topics that you can incorporate into your website. You can base your research on the existing keywords used and then identify similar keywords. You can also view the Google trends for keywords, so you use the most appropriate ones for your blog.
3. MeetEdgar
MeetEdgar is one of the most sought after social media marketing tools that will help you collate Tweets, LinkedIn updates and Facebook posts into an online repository. You can separate these content into various categories, and then you can choose to set up a time schedule to post from each category to various social media accounts.
4. ActiveCampaign
This email automation tool will help you interact with your potential and existing customers through email. Besides, it helps maintain communication through welcome emails, trigger campaigns, sales follow-ups, and feedback emails. This is an all in one tool that takes care of email marketing, marketing automation, and sales CRM setup.
5. Canva
Canva is one of the visual design tools that helps to create amazing topic appropriate photos. You can customize the image content using their templates, colors, fonts, and logos that they have available.
6. Animoto
Animoto is yet another visual design tool that acts as one of the best video editing and online video converters. It helps set up slideshows, videos using music, custom text, and visual effects.
7. LeadPages
Leadpages is an online tool that has been set up to help you develop mobile-friendly landing pages for your website. This landing page tool has taken into consideration the fact that most of the users browsing are using a mobile device. It took this data and created a tool that offers lead magnets, collects email addresses, and integrates your page with email automation software.
8. Basecamp
As everyone knows, a project management tool is an essential element to ensure that a project moves seamlessly. BaseCamp is one of the preferred project management tools that help to share documents with the project team, create folders with multiple user access levels, and helps get status updates on the tasks to be performed.
9. Feedly
Feedly is one of the top content curation tools that will allow you to collect all the content that you have read. The benefit of Feedly is that it allows you to save these blogs so that you can go back to them on a later day. It even helps preserve posted videos, if any, on the saved blog pages. You can later view then using online video converters.
10. Buffer
Buffer is yet another effective tool that allows you to share the content you’re reading with your social media account followers. It has a very simple and easy to use interface that will allow you to add links to the posts you want to share.
Though this is not an exhaustive list, the digital marketing tools mentioned above are the ones with the highest customer reviews. These definitely can be used to enhance your business’s success this year. What are your favorite tools to use for your business?
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